Why Curb Appeal Matters

Make a good first impression

If you’re selling your home, it’s important that the outside makes a good first impression. A preview of what’s on the inside, buyers will make a decision on the quality and value of your home based on the condition and presentation of the home’s exterior.

Definition of curb appeal:

the attractiveness of a property for sale and its surroundings when viewed from the street.

“landscaping, the front entrance, and the condition of the paint or siding are the biggest factors in curb appeal”


Homes with high curb appeal tend to sell for an average of 7% more than similar houses with an uninviting exterior, according to a joint study by the University of Alabama and the University of Texas at Arlington. Further, the premium rises to as high as 14% in slower real estate markets with greater housing inventory, shows the study, which was published in the Journal of Real Estate Finance and Economics.

The most common home improvement items Real Estate Brokers recommended to sellers prior to selling were decluttering the home (93 percent), entire home cleaning (85 percent), removing pets during showings (81 percent), and improving curb appeal (78 percent), according to the National Association of REALTORS®  2021 Profile of Home Staging report.

No matter the asking price, simple curb appeal changes can set the scene to immediately attract buyers to a property. Data shows that a majority of home buyers look at properties online or drive by before contacting an agent. As a result, the exterior of the property is always a major selling point. Home improvements don’t have to break the bank and creating a good first impression is essential when welcoming potential buyers.


Here are 10 low-cost ways to improve your home’s curb appeal today:

  1. Add flower pots, planters, or window boxes
  2. Clean your front door
  3. Wipe down outdoor furniture
  4. Rake or blow leaves off the lawn
  5. Declutter the entryway
  6. Clean windows
  7. Clean window screens
  8. Mow the lawn and prune shrubbery
  9. Create a seating area
  10. Add a pop of color

(Source: moving.com)

Additional ways to add to your home’s exterior curb appeal include adding new light fixtures, a new garage door, fresh paint, clean the roof, and don’t overlook cleaning/fixing up walkways and the driveway.


Let’s work together

Working with a real estate pro is the best way to know which curb appeal projects and home improvements to invest in so you get the greatest return. Get in touch via the form below and let’s put a plan in place for your home and selling timeline:


About Keeley Mannila

As the co-founder and owner of Fred Real Estate Group, Keeley is the driving force behind company culture, branding, and creative marketing strategy.