How To Prepare Your Central Oregon Home For Sale

If you’re thinking about selling your home, but are unsure about what makes sense for you in light of the global pandemic and today’s real estate market, don’t cancel your home selling plans just yet. With today’s low mortgage rates and a lack of inventory on the market, buyers are ready to buy. Work with a trusted real estate professional to strategically price and market your home to connect with the right buyer for your home and to determine your best move forward.

 

If you’re thinking of selling your Central Oregon home this year, here are 4 ways to prepare:

 

1. See your home as a potential buyer will

If you’ve lived in your home for some time, you might not see the home in the same way as a potential buyer. Tour your home as though you were seeing it for the first time and make a list of ways to prepare your home for sale so it shines both inside and out.

Scrub every nook and cranny, organize closets and drawers, freshen up your curb appeal with a welcoming front entry and landscaping (trim bushes, add grass seed if needed, weed garden beds), clean your driveway and exterior with a power washer or hose, and tackle any minor projects you’ve been putting on-hold such as loose cabinet hinges, leaky faucets, or a fresh coat of paint where needed.  Your broker should tour the home with you – either virtually or in-person in alignment with physical distancing – to determine which projects make sense to tackle and which may not.

Need some inspiration for inside and outside your home? Check out our collection of Pinterest boards: Design & Decorate, Color Your World, Get Organized, Get Outside

 

2. Hire the right real estate broker for you

We encourage an initial seller consultation with a FRED Listing Specialist to discuss your goals, timeline, ask questions, and develop a plan that makes sense for you.

A proud local business for over a decade, we welcome the opportunity to work with you in the sale of your Central Oregon home. We’re well-versed in pricing and promotion and will showcase your home beautifully both online and offline to attract and connect with serious home buyers. In this digital-first climate, we have practices in place for electronic listing contracts, documents, and signatures, as well as manage the negotiation of offer terms and contingencies and ongoing virtual communication throughout

Your FRED real estate broker will develop a proactive and personal marketing plan for your home, including photography, video, print – as appropriate in this climate, digital, targeted social media advertising, and email campaigns. And with our network-driven marketing of 100+ real estate professionals, we can creatively promote your home to those wanting to move to the area as well as to those moving within town.

 

3. Review your timeline and goals

Review and understand local market data with your FRED broker to best determine an appropriate list price and go-to-market date in alignment with the current climate and your desired timeline and objectives.

Not pricing your home effectively from day one could result in a missed window of sales opportunity. Don’t go too high as you run the risk of your home sitting on the market longer, and don’t assume your upgrades translate into dollar signs. We’ve got a simple to use online home values and neighborhood comparables tool with information for your community. Your FRED broker will be able to provide an in-depth market analysis and property value specific to your home.

 

4. Get your home ready for marketing & showings

Potential home buyers will search for homes online so it’s crucial to offer an accurate visual representation of your home for them to want more information and lead to further interest. Our website is set-up to offer potential buyers the option to tour a home in-person (if safe to do so and in keeping with physical distancing measures) or via video tour.  We know buyers are actively searching online right now, so having beautiful marketing in place will give you a competitive selling advantage.

For professional photos and video, and as virtual showings and virtual open houses are increasing, get your home ‘show ready’ just as you would for an in-person showing:

  • Clean and organize – hide items from counters, personal items, etc.
  • De-clutter personal items or large pieces of furniture
  • Consider limiting personal or seasonal decor as it may be off-putting to some buyers
  • Add lighting to any dark corners and turn on all lights throughout the home
  • Open all doors, including closets, throughout the home
  • If you have one, light or turn on the fireplace (as long as it won’t be unattended for long)
  • Create a cozy, welcoming environment for potential buyers to feel at home
  • Keep your family members and pets out of view

 

Follow advice from your broker and professional photographer for how to best present each room in your home for video, photo, virtual tours, and open houses in this digital-first climate. We want your home to showcase beautifully!

 

Sell Your Central Oregon Home With FRED

Fred Real Estate Group is founded on a fresh approach and local expertise backed by smart technology and business tools and we’ve shifted our communication methods to connect with our clients and business partners (lenders, home inspectors, title companies, etc.) during this current virtual climate, and beyond.

Now might be a great time for you to sell your home, or, it might make more sense to wait; every situation is different and should be discussed with a trusted real estate professional so you can make a smart plan and the right decision based on your situation, goals, and timeline.

If you’re thinking about selling a home this year, we’d love the opportunity to work with you. If you have questions or would like to discuss your goals, we are open for business and we’re ready to assist. 

Learn more about how we sell homes here, or simply fill out your info below and we’ll be in touch shortly.

 

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About Keeley Mannila

As the co-founder and owner of Fred Real Estate Group, Keeley is the driving force behind company culture, branding, and creative marketing strategy.