Current Mood: INSPIRED.

At Fred Real Estate Group, we’re proud to offer free training classes and coaching sessions to our team. Today we hosted a team event with a very special guest speaker: local entrepreneur rockstar, Sarah Pool.



Filled with entrepreneurial genius, passion, work ethic, and a hunger for competition (which can likely be attributed to her time playing collegiate basketball), it was a huge honor for us to have Sarah come to the FRED office to chat with our team.


About Sarah Pool

Sarah Pool is the Co-Founder & CEO of Canvas, a functional beverage company. Prior to launching Canvas, Sarah was the Founder & CEO of Pacific Superfood Snacks, which later became part of the Made In Nature family of brands. Sarah has a background in finance, having served as the Director of Finance of FPMT Inc. and as a Financial Advisor at Merrill Lynch. She is a graduate of U.C. Berkeley (M.A., B.A.), where she also served as Team Captain of the women’s basketball team. Sarah is an Oregon native.

Sarah has spoken to audiences around the country, including TEDx, the OEN Entrepreneurial Summitt, CBS’ MyWindow, the National Honor Society, and more. Her commitment to social entrepreneurship — utilizing business to propel social and environmental benefit — fuels her inspiring leadership.


Building A Thriving Real Estate Business

Today we talked about the importance of genuine connections, working hard to build a business, and focusing on the right things.

Our top three takeaways:

  1. Be authentic
  2. Focus on delivering value
  3. Give it your all

In real estate terms, as a company it’s important we surround ourselves with like-minded brokers that understand that they too are building businesses for themselves, with the full support of FRED behind them. For our team, having the knowledge and skillset to continually drive value to clients and our community is essential to individual success.   There is no substitute for developing authentic relationships and having a customer-focused mindset.


{All treats, no tricks for today’s special Halloween team event}


Simple life practices:

  1. Keep learning for constant growth
  2. Create; be the architect for your life, business, family, community
  3. Practice mindfulness
  4. Be grateful
  5. Don’t take life so seriously; be happy


“We must set our intentions on what we do want versus what we don’t want…so we can love our work, love our craft, love the people around us, love our lives, love our health, love our own unique journeys.” – Sarah Pool


If you’re a real estate broker looking for the support of a brokerage in building your business, we should chat. Learn more about us here or drop us a line –>


About Keeley Mannila

As the co-founder and owner of Fred Real Estate Group, Keeley is the driving force behind company culture, branding, and creative marketing strategy.