ANNOUNCEMENT: Fred Real Estate Group x West + Main Homes



Bend, Oregon – FRED is retiring!

Locally owned and operated, FRED Real Estate Group was founded by Keeley and Fred Mannila almost fifteen years ago. The company’s branding developed an almost immediate following and agents started flocking to the company.

“Initially, we thought it might just be Keeley and I, so calling the company FRED was a way for us to have fun with it,” said Fred. “But, it became so much more than that…we gave hundreds of agents a supportive, inclusive place to sell Real Estate. As we continued to grow, though, we started to think, hmmmm, how the heck are we ever going to retire, with my name all over the yard signs and websites?”

Enter West + Main Homes, a Colorado-based brokerage with a similar culture, mission, and brand sensibility who today welcomes the FRED Real Estate team into its growing operation.

“We could not be more flattered to be taking over where Keeley + Fred are leaving off” said Greg Fischer, Co-Owner of the newly established West + Main Homes in Oregon. “We look forward to providing our agents, and their clients, as well as the community the same thoughtful care they have always known with FRED…and we are looking forward to layering in the services currently enjoyed by West + Main agents in Colorado and Oklahoma!”

“We’ve had an amazing journey from 2008 until now and we’re incredibly grateful for the lessons learned, the business partnerships formed, the wonderful clients we’ve been honored to work with, and our FREDtastic team of real estate professionals,” said Keeley. “Built from a simple idea, our fresh approach and company culture were among the reasons we grew to be the largest independent real estate brokerage in Central Oregon, and West + Main is in absolutely perfect alignment, and the only exit we would have considered, always with our agents at the center of every decision. Fred and I might be retiring, but we truly feel like the spirit of FRED Real Estate Group will live on with the support of West + Main.”

West + Main Oregon/FRED agents will continue to operate out of the Company’s existing HQ in the Century Center, and are expanding into Downtown Bend with a second storefront location at 750 NW Lava Road. The brand transition will be finalized by the end of 2021.

Visit for more information.


FRED is the largest independent office by sales volume, consistently earning national recognition as a top-performing brokerage, boasting a roster of more than 130 of the friendliest residential Real Estate agents serving Central Oregon, Portland and beyond.


ABOUT West + Main Homes
Founded in 2017 and recently recognized by Inc. Magazine as one of the fastest-growing companies in the US, West + Main is an independently owned and operated boutique Real Estate brokerage specializing in residential and commercial properties across Colorado, as well as greater Oklahoma City, as well as Oregon.


For more information, please contact:
West + Main Homes Oregon
Rylie Perrault



About Keeley Mannila

As the co-founder and owner of Fred Real Estate Group, Keeley is the driving force behind company culture, branding, and creative marketing strategy.

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